Skip to content

Business

Racing off in a new direction – can Ferrari go green?

by Jason Remnant 10 Jul 2022
Racing off in a new direction – can Ferrari go green?

Think of ultra-luxury cars … that thought doesn’t conjure up any environmentally friendly connotations, does it? But perhaps it will, from now on, as globally known sports car manufacturer Ferrari release details of their carbon neutral goals. Hoping to connect their renown historic brand with a keen sense of sustainability might be a tricky challenge for the stylish Italians to pull off, however.

In a statement released a few weeks ago, the prestige car maker spelled out their desire to make 80% of their output fully electric or hybrid by 2030 – a worthy aim in not too distant timescale. By then, they say that 40% of sales will be totally electric vehicles.

However, the big challenge in this particular case is to find eco-friendly batteries that can not only sustain the mileage but deliver the horsepower Ferrari are known for. Their plans are to plough money and resources into developing their own brand battery technology which can offer that performance, but what of the immense throaty howl of the engine which buyers crave from such a high end vehicle? It has been suggested in some quarters that the Ferrari growl will need to be artificially delivered … but will customers buy into a ‘fake’ experience? A figure of 4.4 billion Euros will be invested into this new direction in the next two years.

Just yesterday a new fuel plant cell (22/06/22, at undisclosed cost) capable of producing 1 Megawatt has been installed in the Ferrari facilities at Maranello, Italy. This will provide up to 10% of the power requirement for the plant and is the first major step the company have made in materialising their eco claims.

At least the Italians are certain of one thing – their flair for design. Perhaps to downplay the technological challenges thrown up by the hardware required to build a premium performance super-luxury car, they are keen to stress the positives of a move to electric: it will give their experts a chance to channel their imaginations down an innovative new path and design unique looking cars, the like of which we’ve never seen before.

The new Ferrari SF90 Stradale is a 986bhp hybrid supercar

Trending Eco-Friendly Clothing

Love My Planet Women's Relaxed Fit Hoodie
Earth
Quick Add
Close
Notify me
Notify me
Love My Planet Women's Relaxed Fit Hoodie
Love My Planet women's eco-friendly relaxed fit hoodieSize Guide Centimeters 8 10 12 14 16 18 Bust 84 88 92 97 103 108 Waist 66 70 75 80 85 91 Hips 91 95 99 104 109 116 Bust: Measure around the fullest part of...
£38.00
£38.00
Close
Notify me
Notify me
Penguins Hate Push-Ups Men's Pullover Hoodie
Earth
Quick Add
Close
Notify me
Notify me
Penguins Hate Push-Ups Men's Pullover Hoodie
Penguins Hate Push-Ups men's eco-friendly pullover HoodieSize Guide Centimeters XS S M L XL XXL Height 171 175 179 183 189 195 Chest 86 93 99 104 116 129 Waist 71 76 81 89 99 112 Chest: Measure all round your chest just below...
£38.00
£38.00
Close
Notify me
Notify me
Lightning Bolt Kids Long Sleeve T-Shirt
Earth
Quick Add
Close
Notify me
Notify me
Notify me
Lightning Bolt Kids Long Sleeve T-Shirt
Lightning Bolt kids eco-friendly long sleeve t-shirtSize Guide Centimeters 3-4yrs 5-6yrs 7-8yrs 9-10yrs 11-12yrs Height 98 112 125 136 147 Chest 60 66 70 75 84 Chest: Measure all around your chest just below your armpits. Height: Your natural height If you fall between...
£18.00
£18.00
Close
Notify me
Notify me
Notify me
Union Jack Tote Bag
Earth
Quick Add
Close
Notify me
Notify me
Union Jack Tote Bag
Union Jack eco-friendly colour tote bagProduct Specification Organic Cotton Tote Bag. Twill Weave (170gsm). 37 x 42 cm (7cm gusset.) Made in India / Designed on the Isle of Wight. Wash Cool, Hang Dry.
£16.00
£16.00
Close
Notify me
Notify me
Prev Post
Next Post

Eco-Friendly Shop

Women's Clothing

Eco-Friendly Clothing for Women Our online shop offers a wide range of sustainable women’s clothing products, including t-shirts, hoodies, vests, sweaters, shorts, and...
Shop Now

Men's Clothing

Eco-Friendly Clothing for Men Our online shop offers a wide range of sustainable men’s clothing products, including t-shirts, hoodies, vests, sweaters, shorts, and...
Shop Now

Kids Clothing

Eco-Friendly Clothes for Kids Our online shop offers a wide range of sustainable kids clothing products, including t-shirts, hoodies and jumpers. Our garments...
Shop Now
Someone recently bought a
[time] ago, from [location]

Thanks for subscribing!

This email has been registered!

Shop the look

Choose Options

Earth Times
Sign up for exclusive updates, new arrivals & insider only discounts

Recently Viewed

Edit Option
Back In Stock Notification
this is just a warning
Login
Shopping Cart
0 items

Before you leave...

Take 20% off your first order

20% off

Enter the code below at checkout to get 20% off your first order

CODESALE20

Continue Shopping